Apple has announced that it is to stop selling NBC's TV shows on the iTunes Store, effective from the start of the new TV season this September. Apple announced yesterday that it will not be selling NBC television shows for the upcoming television season on its online iTunes Store.
The New York Times was on the money when it said the reason for the cancellation revolved around NBC charging more for its shows: it turns out NBC wanted twice as much..
The move follows NBC’s decision to not renew its agreement with iTunes after Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99. ABC, CBS, FOX and The CW, along with more than 50 cable networks, are signed up to sell TV shows from their upcoming season on iTunes at $1.99 per episode says the Apple press release yesterday.
We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase. We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers.
said Eddy Cue, Apple’s vice president of iTunes.
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